WP Engine Sure Appears to be Committing Fraud At Scale | WP Engine Reviews | WP Engine Fraud

 

WP Engine appears to be committing fraud at scale
Despite what the WP Engine sales person said, I rightly checked the data reported with the WP Engine support staff, who denied the need to upgrade and suggested a downgrade in server resources was more appropriate. WP Engine sales team lied.

 

When I opened Shore Thang in 2018, my previous role at Clean and Sober Media made choosing WP Engine seem like a natural fit to host our websites. Over time, our business grew and led me to believe that staying with WP Engine would be a wise move as their tech support was excellent. Based in Austin, Texas WP Engine resells Google hosting resources and is funded by Silver Lake, one of the largest venture capital firms in the US (Silver Lake was a venture partner in the recent deal to domesticate the US arm of TikTok).

After nearly 10 concurrent years working with WP Engine, I am sorry to report that although the tech support side of the business is first rate, the sales teams regularly engage in a pattern of fraudulent behavior. Anytime a small traffic blip or bot event happens to a WP Engine customer, their sales team attempts to force that customer over to a largest hosting package. This is not merely an upsell, but an attempt to extract more money from the existing WP Engine customer base.

According to the Federal Trade Commission: Forcing a customer to upgrade services without necessity or choice is often called planned obsolescence (when done by making older services, software, or hardware obsolete/inferior). It is also known as forced upgrading or a form of coercive marketing/sales, which can be considered anti-competitive or an unfair business practice.

I emailed the CEO of WP Engine Heather Brunner about this and received a quick response. Since that time, I have not heard back. Heather Brunner’s email is heather.brunner@wpengine.com, if you also experienced forced upgrading. If you would like to share specific notes or feedback about this sort of fraud, feel free to email me here: ze@shorethang.media.

Below is evidence of WP Engine tacitly admitting to forced upgrading. I paid tens of thousands of dollars to WP Engine over more than seven years and expected only to receive appropriate hosting services. Instead, after admitting to “accidentally” upgrading my company websites needlessly, WP Engine offered a partial refund, which was incomplete and not the entire promised amount.

Anyone utilizing WP Engine hosting services would be wise to protect their company. I plan to continue my pursuit of justice against WP Engine and would love to talk to anyone else who also experienced force upgrading.

 

 

to jason.garza, heather.brunner
Jason,
Attached is a copy of my complaint with the office of the Texas Attorney General. Next week I plan to publish this complaint and several key pieces of evidence on a public blog, where it will remain for the rest of my natural life.
If WP Engine continues to refuse the full and complete refund for the years of fraud the sales team committed against my company, my next steps are to locate a firm specializing in Texas class actions and crack WP Engine in the most aggressive manner permissible under the law.
Keep up the good work with your support team. I’m not mad at you personally in any way. The WP Engine sales team, on the other hand, is vile, disgusting, and committing fraud at scale.
This may not constitute a comprehensive list of our claims. All rights reserved.
very best,
Zach Urbina
 
Creative Director

General Complaint

TCP-03406

9

Issue Types

Selected Issue Types:

Billed for Goods/Services Not Requested or Received

Consumer Information

Consumer Business Name:

Digital Marketing Advisors

Contact Person First Name:

Zachary

Contact Person Last Name:

Urbina

Consumer Address:

200 S Barrington Ave Unit 491451

Los Angeles, California 90049

Respondent Information

Business/Service Provider’s Name:

WP Engine

Contact Person First Name:

Jason

Contact Person Last Name:

Garza

Business/Service Provider’s Website (URL):

https:/ /wpengine.com

Business/Service Provider’s Emai

l Address:

jason.garza@wpengine.com

Business/Service Provider’s Address:

504 Lavaca St Ste 1000

Austin, Texas 78701

Business/Service Provider’s Phone Num

ber:

https://consumerprotection.texasattorneygeneral.gov/consumercomplaintportal/s/flow/TCP

_

Complaint

Submission

Main 1/4_

_3/18/26, 10:39 PM 877-973-6446

TCP-034069 – Complaint Submission

Complaint Details

Date of Transaction or Incident:

August 1, 2025

Have you contacted the business in relation to this issue?

Yes

Date Business Contacted:

August 13, 2025

Did the business respond?:

No

No

Did you sign a contract?:

Have you made a payment in relation to this issue?:

Yes

Date of first payment:

January 1, 2019

Date of last payment:

August 1, 2025

What was the total dollar amount paid?:

50,400

How was the good or service purchased?:

Online purchase

What method was used to make the payment?:

Credit Card

Have you filed a credit card dispute in relation to this complaint?:

No

Have you retained an attorney in relation to this issue?:

No

Have you filed a lawsuit regarding this issue?:

No

Have you contacted another federal, state, or local law enforcement agency in relation to this issue?:

No

Complaint Description

Briefly describe your complaint:

I am writing to file a formal consumer complaint against WP Engine, Inc., a web hosting company headquartered in Austin, Texas. I have been a customer of WP Engine for more than seven years and recently discovered that the company had been systematically overbilling me for a period of approximately four years.

Upon investigating my account history, I found that WP Engine had repeatedly upgraded my hosting tier without adequate justification, apparently using minor, temporary fluctuations in website traffic as a pretext to move me to more expensive service plans. These upgrades were not necessary for the normal and sustained operation of my websites, and I was never

https://consumerprotection.texasattorneygeneral.gov/consumercomplaintportal/s/flow/TCP

_

Complaint

Submission

Main 2/4_

_3/18/26, 10:39 PM TCP-034069 – Complaint Submission

clearly notified that such upgrades were being made or why. I believe this practice was driven by sales staff acting in bad faith, and I suspect it may not be limited to my account alone.

When I confronted representatives of WP Engine with evidence of this overbilling, the company agreed to issue a refund of more than $9,000, covering a portion of the excessive charges billed over the past four years. While I am grateful that the company acknowledged the problem and issued a partial refund, I am deeply concerned that:

WP Engine committing fraud at scale

1. The overbilling went undetected for four years, suggesting a lack of transparency in WP Engine’s billing practices.

2. The refund was only provided after I personally identified and challenged the charges — it was not proactively offered.

3. Other long-term WP Engine customers are likely to be subject to the same practices without their knowledge.

I believe WP Engine’s conduct constitutes deceptive trade practices under the Texas Deceptive Trade Practices-Consumer

Protection Act (DTPA), specifically the use of misleading billing practices to extract higher fees from customers than the services rendered would warrant.

I respectfully request that the Office of the Attorney General investigate this matter and determine whether WP Engine,

Inc. has engaged in a broader pattern of deceptive billing affecting other customers. I am prepared to provide supporting documentation, including billing records, correspondence with WP Engine representatives, and confirmation of the $9,000 refund.

Thank you for your attention to this matter.

Briefly tell us the desired resolution to your complaint. Include monetary compensation if appl

icab

le:

Full refund and investigation into the company. WP Engine hosts tens of thousands of websites, on an automatic rebill

basis. It is reasonable to presume that this overbilling issue is much more widespread than just our account.

Fi

les Uploaded:

WP-engine-fraud-1.jpg

Acknowledgement & Signature

I understand that the Attorney General

opinions:

true

is not my personal attorney and is prohibited by law from

giving

me legal advice or

I understand that this complaint and the information I have provided are records open to the pub

l

ic under Texas law:

true

The statements in my complaint are true and accurate to the best of my knowledge:

true

Signature:

Zachary C. Urbina

Success! You have successfully filed your complaint with the Office of the Texas Attorney General. You will receive an automated email containing your complaint number. Please keep this email for your records and be sure to check your spam folders if you do not see it in your inbox.

WP Engine committing fraud at scale
WP Engine committing fraud at scale

Zach Urbina <zurbina@gmail.com> To: Maddy Fritzsche <madelaine.fritzsche@wpengine.com>

Hello,

Mon, Feb 3, 2025 at 3:33 PM

We can talk. Are you available next Tuesday afternoon, Feb 11?

Phonetyped

[Quoted text hidden]

Maddy Fritzsche <madelaine.fritzsche@wpengine.com> To: Zach Urbina <zurbina@gmail.com>

Mon, Feb 3, 2025 at 3:40 PM

Hey Zach,

Yeah, next Tuesday works great.

Would a call at on the 11th at 11am CT work for you?

Let me know if another time works better and I should be able to make that work!

Once we confirm a time, I’ll follow up with a calendar invite that includes the link for a Zoom conference that we

connect via 🙂

Cheers,

Maddy

Madelaine Fritzsche

Brand Account Manager

madelaine.fritzsche@wpengine.com

+1 (512) 572 6546

wpengine.com | support | plans | ges

[Quoted text hidden]

Zach Urbina <zurbina@gmail.com> To: Maddy Fritzsche <madelaine.fritzsche@wpengine.com>

Wed, Feb 5, 2025 at 3:59 PM

https://mail.google.com/mail/u/0/?ik=322061bd3a&view=pt&search=…simpl=msg-a:r430126126505873826&simpl=msg-f:1823338879210585846

Page 2 of 4Gmail – WP Engine – Performance Risk on CALISTONERGIRL

7/9/25, 2:46 PM

Thank you so much, Maddy. I have spoken to our tech support and we are all good. But thanks all the same for your

interest in our beautiful and brilliant company.

[Quoted text hidden]

Zach Urbina

Creative Director

Shore Thang

Maddy Fritzsche <madelaine.fritzsche@wpengine.com> To: Zach Urbina <zurbina@gmail.com>

Wed, Feb 5, 2025 at 6:27 PM

Hi Zach,

Thanks for the response and update. If you’re not too busy, it may be beneficial for us to connect to review the

backend of the server together.

I’m curious what tools your team may be using to confirm there are no issues. Since WP Engine manages the server

on your behalf via proprietary tools, only our engineers and support team would be able to confirm this. Please correct

me if I’m wrong.

What I wanted to gather from you on a quick call – and can also discuss via email if that’s more convenient for you – is

insight into the criticality of these web properties. For example, what is the importance of the higher traffic sites on the

account? How much time, money or effort is invested in driving traffic to these sites, if any?

If revenue- or lead-generating in some capacity, it may be best to take a deeper dive into the high load on the server

as poor site performance can negatively impact SEO and conversion. If not, all the better. If something comes up Or

you need help with something else moving forward, I’ll be your dedicated point of contact at WPE.

Lastly, I just realized I offered a morning time for Tuesday, 11th and overlooked where you said afternoon. My bad! Let

me know if there’s a window between 12-2p CT or after 3p CT on 2/11 that works for us to connect. Sooner is always

better for these types of issues, so if you do want to connect asap let me know and I can follow up with my availability.

Cheers,

Maddy

Madelaine Fritzsche

Brand Account Manager

madelaine.fritzsche@wpengine.com

https://mail.google.com/mail/u/0/?ik=322061bd3a&view=pt&search=…simpl=msg-a:r430126126505873826&simpl=msg-f:1823338879210585846

Page 3 of 4Gmail – WP Engine – Performance Risk on CALISTONERGIRL

7/9/25, 2:46 PM

+1 (512) 572 6546

wpengine.com | support | plans | ges

[Quoted text hidden]

Zach Urbina <zurbina@gmail.com> To: Maddy Fritzsche <madelaine.fritzsche@wpengine.com>

Thu, Feb 6, 2025 at 1:00 PM

Thanks for your interest, Maddy. After speaking to WP Engine tech support, it’s clear that we are well within the uses

of our resources. The 22 504s you noted were the result of a new API we where testing.

Have a great day!

[Quoted text hidden]

Maddy Fritzsche <madelaine.fritzsche@wpengine.com> To: Zach Urbina <zurbina@gmail.com>

Hi Zach,

Perfect, I wasn’t sure! Thanks for the clarification.

Our Support Team is great, feel free to continue using them if anything comes up.

Best,

Madelaine Fritzsche

Brand Account Manager

madelaine.fritzsche@wpengine.com

+1 (512) 572 6546

wpengine.com | support | plans | ges

Regarding your WP Engine Account | calistonergirl

3 messages

LeDerian Johnson <lederian.johnson@wpengine.com> To: zurbina@gmail.com

Wed, Jul 2, 2025 at 8:25 AM

Hi Suzanne,

I’d like to formally introduce myself as your new dedicated Account Manager—it’s great to be working with you.

I’m reaching out because your current usage levels have outgrown your existing solution, and we’re starting to see

signs that this may be affecting the overall health and performance of your server and sites.

Would you be available to connect next week to discuss how your sites have grown and explore the best next steps?

Let me know what day and time works best for you.

Best regards,

LeDerian Johnson

BRAND ACCOUNT MANAGER

E: lederian.johnson@wpengine.com

O: (512) 582-2622 M: 254-371-2415

WP Engine, Inc.

504 Lavaca Street, Suite 1000

Austin, Texas 78701

wpengine.com | twitter | careers | torquemag.io | velocitize.com

Voted #1 Top Workplace of Greater Austin

LeDerian Johnson <lederian.johnson@wpengine.com> To: zurbina@gmail.com

Mon, Jul 7, 2025 at 7:39 AM

Hi Suzanne,

I wanted to follow up on my note from last week regarding your account usage and how it’s beginning to impact the

overall health and performance of your server.

As your dedicated Account Manager, I’d really like to connect soon to make sure we’re setting your sites up for

continued success and stability as they grow. Do you have any availability this week to chat?

Looking forward to hearing from you!

Best regards,

https://mail.google.com/mail/u/0/?ik=322061bd3a&view=pt&search=…impl=msg-f:1836995636272786765&simpl=msg-a:r8284312573945286828

Page 1 of 2Gmail – Regarding your WP Engine Account | calistonergirl

7/9/25, 2:46 PM

LeDerian Johnson

BRAND ACCOUNT MANAGER

E: lederian.johnson@wpengine.com

O: (512) 582-2622 M: 254-371-2415

WP Engine, Inc.

504 Lavaca Street, Suite 1000

Austin, Texas 78701

wpengine.com | twitter | careers | torquemag.io | velocitize.com

Voted #1 Top Workplace of Greater Austin

[Quoted text hidden]

Zach Urbina <zurbina@gmail.com> To: LeDerian Johnson <lederian.johnson@wpengine.com>

Mon, Jul 7, 2025 at 5:47 PM

Hello,

This is the second time a member of the WP Engine sales team has attempted to con us out of more money, without

due cause. Maddy at sales tried a similar scam on 4 February 2025.

We have confirmed that our traffic data is flat month over month, with your (WPEngine’s) technical support staff and

that we are able to STEP DOWN, from our current hosting plan. As previously mentioned to Maddy, we are satisfied

with WP Engine’s tech support and re-selling of AWS server resources, but find these repeated attempts to deceive us

troubling and dishonest.

Not only will we not be falling for this con from sales, but we are demanding six free months of hosting for these

repeated and dishonest attempts to squeeze more money from us. You’re going to have to learn to show more respect

to the financial integrity of long-time customers. We have been working with WP Engine since late 2018.

Take until the end of the week to confirm our credit for $700 for the months of July, August, September, October,

November, and December 2025.

After this Friday, 11 July 2025, we will proceed with a complaint with the Texas Attorney General’s office and the Better

Business Bureau, if this matter has not been resolved.

This is not a full or complete list of our claims. All rights reserved.

Regards,

Zach Urbina

Phonetyped

[Quoted text hidden]